Branding expert Ms. Giulia Bottoni led and guided the Q-quatics staff in the development of the Qq corporate identity through graphics design manual in a 3-day training-workshop held last August 2019 at the Qq office in Los Baños, Laguna, Philippines. It was participated by Maan Bimbao (Executive Director), Tuttay Luna (Executive Assistant), Miel Ortiz (Software Engineer), Aque Atanacio (Senior Graphic Artist), Joann Glorioso (Communications Officer), Mike Yap (Graphic Artist) and Gee Painaga (Administrative Assistant).
The morning of Day 1 (August 5) was spent on personal introductions as well as an introduction to corporate identity (CI)/branding –what is included, its purpose and use or importance. Bottoni also discussed the 3 components of CI –Corporate Behaviour, Corporate Communication, and Corporate Design, the last of which is the focus for this particular event. Bottoni emphasized the importance of having these 3 players work together.
For the rest of the day, the group analyzed the current branding situation of Qq and brainstormed through design thinking techniques (action points) to identify what we currently have in relation to branding, what’s working well, what needs to be improved and how they can be improved, and what’s missing (what we need to have in the future).
On Day 2 (August 6), the group discussed the findings of Day 1, decided on what to implement and prioritize, and identified the team member who will be responsible for each action point/item. Bottoni closely monitored and guided the implementation on the website (Miel), newsletter (Joann), and office templates (Gee) by the respective Qq staff assigned per task.
Technical roll-out and template finalization extended up to the first half of the next day (Day 3, August 7). In the afternoon, Miel, Joann, and Gee presented their respective outputs, the revised Q-quatics website, newsletter and standard office templates which adheres to corporate identity agreements, to the rest of the Qq staff , which signals the conclusion of the branding training-workshop.